Super Bowl Puts Kaepernick/Nike Back in the Spotlight: CMOs Weigh In
Leading CMOs revisit the Nike "Just Do It" campaign featuring Colin Kaepernick.
Leading CMOs revisit the Nike "Just Do It" campaign featuring Colin Kaepernick.
Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.
SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.
Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.
Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all.
Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.
Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.
With the new "Grow Young" campaign, Sun-Maid has big plans to pull itself back up into the sunshine targeting a growth goal of $100 million in five years.
For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.