McDonald’s Faces Perfect Storm
McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.
Articles by Patty Odell
Loews CMO on Twitter and Staying Unique: Video
This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.
Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.
Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index
This article examines the top brands in the coffee category and why their rank in Brand Key's Customer Loyalty Index has shifted.
5 Tips to Perfect CMO/Creative Relationship
CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.
Improve Direct Mail Response with Personalized URLs
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.
6 Ways to Light a Fire Under Digital Marketing
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.
Surviving the Marketing Technology Evolution
Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.
My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
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