Target to Get More Personal with Customers
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…
Lots of lessons here from these five digital ads.
A racy ad has been rejected by the company that buys ads for the NY subway system.
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
Taking risks is one key component in the success of marketers who sell Las Vegas to the rest of us.
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.