Articles by Patty Odell

“Share A Coke” Experiences Drive Big Biz

|  by Patty Odell

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

marketing trends

10 Future Marketing Trends

|  by Patty Odell

If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.