Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vice president, digital sales and marketing at Coca-Cola Enterprises about how the company is using digital marketing across its business. CCE manufactures, markets, and distributes Coca-Cola products to retailers and wholesalers, which operates across Europe.
The discussion includes how CCE’s use of digital marketing has changed, what the future will bring, what kind of people are recruiting for the digital team and examples of the company’s digital innovations. Plenty to learn here.
