Patty Odell
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Acquisition
The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
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Profiles & Campaigns
Starbucks Ends “Race” Campaign and Other Marketing Missteps
Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare.
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Acquisition
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
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Acquisition
Mountain Dew Brings Back “Do the Dew”
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the “Do the Dew” tagline for Mountain Dew.
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Walmart Demands Suppliers Cut In-Store Marketing Spends
Walmart has a plan to improve the shopping experience by lowering prices. To get there it has asked suppliers to cut marketing spends in its stores.
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Acquisition
3 Lessons from Prudential’s “Bring Your Challenges” Campaign
Prudential looked into our brains to find out why we’re so irrational when it comes to saving, took that info and launched the “Bring Your Challenges” campaign.
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Acquisition
SeaWorld Brand Campaign Takes on PETA
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.
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Engagement
What CMOs are Saying on Twitter
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
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Acquisition
Marriott’s Global CMO on Marketing to Millennials
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
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Acquisition
3 Campaigns that Got it Right
This author takes a look back at three spectacular campaigns and why they worked.