Patty Odell
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Agencies
NY Subway Rejects Ad as to Risqué? Really?
A racy ad has been rejected by the company that buys ads for the NY subway system.
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Agencies
Kraft’s Mission: 1-to-1 Marketing at Scale
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
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Agencies
10 Future Marketing Trends
If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.
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Agencies
Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
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Acquisition
Las Vegas Marketers Share 4 Secrets to Success
Taking risks is one key component in the success of marketers who sell Las Vegas to the rest of us.
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Agencies
YouTube Kids Video App, McDonald’s, Mattel Under Fire
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.
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Agencies
Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
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Agencies
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the “Bud & Burgers Championship” not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
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Agencies
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
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Agencies
Disney Sets a High Bar for One-to-One Marketing
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
