Nicole Schuman
-
Branding/Marketing
Learning About Crisis From Sports Controversies
Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”
From
-
Digital & Technology
Shaping the Next Era of Communications: A Q&A with Brandi Boatner
In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.
From
-
Digital & Technology
ChatGPT Demo: Using AI to Pitch Media
Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.
From
-
Branding/Marketing
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
From
-
Crisis Management
PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.
From
-
Branding/Marketing
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.
From
-
Branding/Marketing
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
From
-
Branding/Marketing
Top Tips: Sustainability Communications
In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.
From
-
Branding/Marketing
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That ‘Sucks’
This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”
From
-
Digital & Technology
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
From
