Nicole Schuman
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Branding/Marketing
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
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Diversity, Equity & Inclusion
PRNEWS Live: Where’s the Pride for Pride?
This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year.
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Crisis Management
Q&A: AI, Disinformation and Brand Perception with Cyabra
Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.
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Digital & Technology
How to Measure Brand Reputation in the Age of AI Search
Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.
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Crisis Management
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
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Digital & Technology
How to Avoid AI-Assisted Writing Pitfalls
LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”
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Branding/Marketing
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
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Digital & Technology
How PR Can Win in AI Search: SEO Strategies for the LLM Era
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
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Crisis Management
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
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Diversity, Equity & Inclusion
PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership
PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).
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