Nicole Schuman
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Branding/Marketing
PR Roundup: Dr Pepper Goes Viral as PR Faces a Reality Check
From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.
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Crisis Management
PR Roundup: Top Risks Revealed, FBI Searches Journalists, Wendy’s Starts Beef With Bills
From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide
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Branding/Marketing
The Rise of the CES Creator Space—and What It Means for PR
In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.
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CES 2026
CES 2026: AI, Robotics and ROI: Edelman’s Take on What’s Next for Tech PR
Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.
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Branding/Marketing
CES 2026: How the Yahoo Comms Team Helps Build AI Tools
PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.
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Branding/Marketing
CES 2026: How Brands Can Effectively Use Reddit
PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.
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Branding/Marketing
What CES 2026 Revealed About the Future of PR: Community, Creativity and AI Work Together
From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.
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Corporate Social Responsibility
Communicators Share Their 2026 PR Industry Predictions
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.
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Branding/Marketing
PR Roundup: McDonald’s AI Humbug, AI Optimism and Elf on the Shelf Hits the Beach
This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.
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Branding/Marketing
The 5 Most-Read PRNEWS Stories of 2025
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.
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