Nicole Schuman
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Branding/Marketing
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
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Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark.
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Branding/Marketing
PR Roundup: “No Comment” Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road
PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.
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Media Relations
Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience
Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Branding/Marketing
What Gwyneth Paltrow Taught a Room Full of PR Pros
Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
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Social Media & SEO
Havas PR’s CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet
PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.
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Digital & Technology
Priceline’s Christina Bennett on Why GEO Is PR’s Moment to Shine
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
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Crisis Management
PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown
From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.
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Branding/Marketing
How Lonely Planet Turns Creators Into Long-Term Brand Partners
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.
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