Nicole Schuman
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Branding/Marketing
PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR
What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.
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Branding/Marketing
Five Questions With Kevin Wong: How The Trevor Project Is Keeping Its Mission Visible When Corporate Pride Support Is Uncertain
Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.
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Branding/Marketing
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
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Branding/Marketing
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
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Branding/Marketing
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
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Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark.
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Branding/Marketing
PR Roundup: “No Comment” Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road
PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.
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Media Relations
Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience
Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Branding/Marketing
What Gwyneth Paltrow Taught a Room Full of PR Pros
Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
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