Nicole Schuman
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Digital & Technology
Take Control of AI in Your Organization: A PR Leader’s Guide to Governance Done Right
Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.
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Corporate Social Responsibility
PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters
PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead
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Digital & Technology
Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds
Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.
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Branding/Marketing
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
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Crisis Management
AI Crisis Immunity: Building Three Layers for Organizations
Build a robust crisis immune system for your organization against AI-generated risks.
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Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
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Branding/Marketing
PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism
This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.
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Digital & Technology
AI Experimentation: How to Empower Your Team for Innovation
Communicators can unlock innovation by encouraging AI experimentation. Learn how to empower your teams, foster creative use cases and drive success.
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Branding/Marketing
PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny’s Valentine’s
This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.
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Email
What Makes a Newsletter Worth Opening?
Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? Marketing and comms pros share their thoughts.
