Nicole Schuman
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Branding/Marketing
PR Roundup: Olive Garden’s Accidental Politics, Gen Z’s New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic
PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.
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Crisis Management
PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO
Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.
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Branding/Marketing
PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR
What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.
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Branding/Marketing
Five Questions With Kevin Wong: How The Trevor Project Is Keeping Its Mission Visible When Corporate Pride Support Is Uncertain
Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.
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Branding/Marketing
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
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Branding/Marketing
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
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Branding/Marketing
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
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Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark.
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Branding/Marketing
PR Roundup: “No Comment” Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road
PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.
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Media Relations
Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience
Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.
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