Nicole Schuman
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Branding/Marketing
PR Roundup: Ted Turner’s Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B’s New Stage
This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.
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Branding/Marketing
SHEIN’s Lisa Zlotnick on How ‘Festival House’ Cracked the Gen Z Code
Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.
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Branding/Marketing
PR Roundup: The Devil Wears Prada 2’s Brand Blitz, Meta’s Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators
From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.
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Crisis Management
PR Roundup: Benefits on the Chopping Block, Apple’s New Era and Health Information Overload
PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.
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Corporate Social Responsibility
Five Questions With Janice Kapner: Why Agility, Honesty and Alignment Are the Cornerstones of Modern Communications
Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.
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Corporate Social Responsibility
PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy’s Trust Problem
This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.
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Digital & Technology
How PR Teams Are Using AI Synthetic Focus Groups to Research, Test Messages and Creative Ideas
Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.
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Branding/Marketing
PR Roundup: McDonald’s CEO’s McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space
PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.
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Branding/Marketing
PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists
It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.
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Digital & Technology
30 Days to AI Search Visibility: The GEO Playbook PR Leaders Need Now
We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.
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