By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but […]

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]

As “Phineas and Ferb” officially returns after a 10-year hiatus, co-creator and Executive Producer Dan Povenmire isn’t worried about whether new or longtime fans will be interested.

Retail chief marketing officers report a marketing budget that is 7.1% of a company’s revenue, a decrease from last year and lower than the average across industries. Gartner’s annual CMO Spend Survey finds that marketers are continuing to operate with a reduced budget post-pandemic, with a mean budget of 7.7% of a company’s revenue in 2025. […]

LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.

Nearly 44% of a retailer’s web traffic that ends in conversion comes from paid or organic search. Google’s new AI Mode will change that. Google is rolling out AI Mode, a chatbot-style interface within search, the behemoth announced at its annual developer conference, Google I/O in May. Instead of shoppers typing in a few keywords […]

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an […]

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.