Articles by Kaylee Hultgren

HBO Max Activates a Bachata-Themed Pop-Up Promoting Romeo Santos Documentary

|  by Chief Marketer Staff

  To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the…

Brands on Fire: IKEA

|  by Sherry Chiger

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CPG Brands Reveal Increased Marketing Budgets and Data-Informed Engagement

|  by Chief Marketer Staff

Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.