A Programmatic Approach to B2B Advertising in 5 Steps
A five-step approach to strategically master programmatic advertising for B2B audiences.
A five-step approach to strategically master programmatic advertising for B2B audiences.
We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.
How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.
Highlights of our conversation with Doritos' Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here's what marketers can expect from this year's spots.
Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.
Heineken USA CMO offers career-building tips for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Plus, more advice from our Marketers on Fire executives.
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.
When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.