Kaylee Hultgren, Author at Chief Marketer

Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Digital

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Demand Gen

On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

Demand Gen

How Brands Are Showing Support for Juneteenth Holiday

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

Engagement

Brands Are Hiring Superfans—and Canines—as Chief Brand Ambassadors

Brands are carving out a new, loftier position built for superfans: chief brand ambassador.

Engagement

Cause Marketing Roundup: Five Brands Making a Difference Through Wellness and Inclusivity

The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.

Demand Gen

HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

Loyalty Marketing

Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.