Kaylee Hultgren, Author at Chief Marketer

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

Social

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

MarTech

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Pain points and potential solutions marketers can implement to improve the customer service experience.

Video Marketing

Brands on Fire: FreshDirect

We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.

Events

Marketers on Fire: Santander Bank CMO Talks US Open Tennis

We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.

PRO Awards Judges Panel Shares Promotional Marketing Expertise

We asked a few PRO Awards judges to share their top promotional strategies, which brands they think are killing it in the marketplace, where they find inspiration, and more.

Events

The Return of Cannes Lions: Five Activation-Rich Brand Experiences

The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.

Events

Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus

How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.

Acquisition

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

Digital

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.