Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Three ways to approach last mile marketing to increase effectiveness.
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
The results of Chief Marketer's latest Pulse Survey.
Seven steps to creating realistic campaign objectives for ecommerce marketing.
A look at Corona's virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program's next generation.
Features from Apple that can actually boost brand engagement rather than hinder it.
IBM's flagship conference has new formats, immersive activations and concise content.