Waze, the community-based traffic and navigation app that got a boost after a mention in Apple CEO Tim Cook’s Apple Maps apology letter, is taking a big step toward monetization today with its announcement of a location-guided advertising platform called Waze Ads. This platform offers businesses the opportunity to pay for a branded pin on…
Instagram announced the addition of Web-based profile pages for users, a sign that the mobile app has truly outgrown the small screen. Brands should see this as an opportunity. The Web profiles will be kept simple to help users and brands display their content in an organized, visually appealing way. “In essence, the move helps…
Yahoo is defending its right to record and monitor emails on its servers. The company is asking a federal judge to dismiss a lawsuit alleging that Yahoo is violating a California law by scanning emails so it can deliver ads to users. Yahoo is arguing that the federal Electronic Communications Privacy Act trumps California’s Invasion…
When Facebook engineers shared Facebook’s EdgeRank formula at the f8 conference back in April 2010, many marketers misinterpreted it as a set of directions for how a brand can attain success on Facebook. Rather, EdgeRank is Facebook’s own equation
In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local…
By Peter Klein, senior vice president of media services at MediaWhiz I typically write about performance marketing, but in the wake of being harshly affected by Hurricane Sandy, as so many others up and down the East Coast have been, I am going to write about appreciation. As I write, my family and I are…
A new BtoB study, “2012 Lead Generation: A Fundamental Flourishes in the Digital Era,” finds that while 74 percent of B2B marketers are at least somewhat involved in some form of lead generation, only 49 percent of them have a lead-nurturing process in place to support their lead-generation efforts. The study also found that 67…
LivingSocial agreed to pay out $4.5 million in a class-action settlement last month to reimburse some customers for expired deals. As part of the settlement, LivingSocial is paying $3 million in attorneys’ fees and expenses to the law firms that represented the plaintiffs in the settlement. This whole ordeal stems from President Obama’s signing of…
A new survey from MediaBrix found that promoted tweets, sponsored Facebook stories, and other forms of social and mobile advertising may actually damage consumers’ trust and perception of brands. Among the findings was that 62 percent of consumers who had seen promoted tweets on Twitter in the past 12 months said they had a negative…
OffersBy.me is a new site and app that puts a spin on the daily-deals model made popular by Groupon and LivingSocial. The platform doesn’t send consumers random deals each day
