Less Than Half of B2B Marketers Have Lead-Nurturing Processes in Place
A new BtoB study, “2012 Lead Generation: A Fundamental Flourishes in the Digital Era,” finds that while 74 percent of B2B marketers are at least somewhat involved in some form of lead generation, only 49 percent of them have a lead-nurturing process in place to support their lead-generation efforts. The study also found that 67 percent of marketers are working with sales in various degrees in the lead-generation process. Lack of resources, poor database accuracy and lack of adequate technology are the biggest obstacles to better deployment of lead-generation activities, according to BtoB. (BtoB Magazine)
