2012 Look Book Spotlights Engaging Email Creative
Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys' 2012 Look Book.
Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys' 2012 Look Book.
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
Customers don't distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.
Some brands go for pizzazz when they send out a welcome email. Talbots goes for more refined approach.
Brands that want to find success in social and mobile shouldn't be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.
Humor isn't always the easiest thing to pull off in marketing creative, but Funny or Die and Title 9's Bounce are both up to the task.
Is your email marketing program ready for the holidays? Here's 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.