Beth Negus Viveiros, Author at Chief Marketer

2017 Marketing Tech Landscape Grows to 5,000+

Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.

Agencies

Coffee Perks Up Domo’s ABM Strategy

Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

Agencies

Catch Up With the April B2B and Martech Top 10

Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.

Agencies

Finding the Right Tone for Your B2B Brand Voice

B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.

Agencies

Maximizing the Value of Your Email List

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.

Agencies

NASCAR Drives Relationships for B2B Sponsors

Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

Agencies

Johnston & Murphy Reengages Best Customers With Direct Mail

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

Agencies

Using VR to Reach a New Market: The Elderly

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Agencies

Could Marketing Clichés Just Please RIP?

Traditional marketing strategies aren’t dead—like the Time Lords of Gallifrey, they’re in a constant state of regeneration.

Demand Gen

Email Marketers Want Automation Capabilities from ESPs: Survey

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.