Articles by Beth Negus Viveiros

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.

A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.

Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?

Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.

With AI developing at a rapid rate, marketers are clearly not as safe as they used to be from the rise of robots.

A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.

Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.

Chief Marketer recently chatted with Vonage CMO Rishi Dave about the challenges and opportunities facing the brand in 2019.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.