2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
Articles by Beth Negus Viveiros
3 Reasons Why Your Brand Might Need a Refresh
Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.
Direct Mail Is About Data, Not Being Pretty
Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.
How to Grow a Meaningful B2B Instagram Following
For B2B marketers, using non-business social platforms like Instagram can be tricky. Here's tips to make visual platforms work.
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.
ABM Success Hinges on Sales and Marketing Alignment
ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.
Freddie Mac Helps Lenders Connect With Next Gen Buyers
An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.
Data Privacy Concerns on Rise: Report
Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.
TV Is the “Good Screen” for Millennial Parents
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control? Here's five tips for a better attribution strategy.
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