Articles by Beth Negus Viveiros

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here's tips to make visual platforms work.

Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Does your business have attribution under control? Here's five tips for a better attribution strategy.