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Trendwatch
Forbes’ most influential CMO Bozoma Saint John shares her top marketing tips
Former Netflix CMO Bozoma Saint John discusses how marketers need to understand culture and infuse their authentic selves into their work. Bozoma Saint John is unapologetically herself. No matter if that’s in the C-suite or the cast of The Real Housewives of Beverly Hills. Saint John’s executive tenure includes chief marketing officer at Netflix, chief […]
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AI
Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.
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Behind the News
The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Online Advertising
The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]
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AI
WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data
If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […]
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Data-Driven Thinking
Antitrust Enforcement Works, But It Needs To Happen More Proactively
Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both […]
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B-to-C Events
How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and […]
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Branding/Marketing
A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration
As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release. That intersection has shaped every part of my career—as well as my home life—and it shaped one of the boldest […]
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AI
Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI
It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also raising customer expectations. Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from […]
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AdExchanger Talks
The Next Level Of Niche, With Puck’s New CRO
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.
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