Author

Allison Schiff

  • AdExchanger Talks

    In Platforms We Trust?

    The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take.

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  • AdExchanger Talks

    AI Won’t Shop For You – Yet

    AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

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  • AdExchanger Talks

    Sizing Up Success Metrics, With The CMO Of True Religion

    Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]

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  • AdExchanger Talks

    Channel Surfing The Future, With NBCU

    NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.

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  • AdExchanger Talks

    The Brand Safety Balancing Act

    As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

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  • AdExchanger Talks

    Breaking The Snap Stereotypes

    Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.

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  • AdExchanger Talks

    AI That’s Generative, Not Generic

    Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

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  • AdExchanger Talks

    Why The Economist Is An AI Outlier

    The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

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  • AdExchanger Talks

    From Hype To Hyperscale In AI

    AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

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  • Marketers

    Here’s How Manscaped Groomed Its Brand For Long-Term Growth

    When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par […]

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