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The Hardest KPI In Advertising

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

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AdExchanger Talks

Forget The Shiny Objects And Focus On Fundamentals

Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”

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Marketers

How Georgia-Pacific Rolled Out Its Own Programmatic Media Team

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […]

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AdExchanger Talks

Convincing Cat Parents To Buy A $600 Litter Box

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.

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Marketers

Cannes-terview: Why Nespresso Prefers Unfiltered Conversations

What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee […]

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AdExchanger Talks

Reckitt’s Digital Reckoning

You wouldn’t accept paying for a Big Mac and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt’s Sameer Amin, on this week’s episode of AdExchanger Talks recorded live in Cannes.

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AdExchanger Talks

Reddit Is Training The Robots

Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

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AdExchanger Talks

Rethinking Vitamin Marketing, With Barrière

Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

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AI

At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15-minute walk from the festival’s main center of gravity. It was a rather sedate way to unveil what […]

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AdExchanger Talks

California Regulatin’

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency’s enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.

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