Allison Schiff, Author at Chief Marketer

Why Scripps Is All In On Women’s Sports

Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.

From

Data-Driven Thinking

What Happens When A Brand Fails To Deliver On Its Basic Promise

FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose […]

From

AdExchanger Talks

Perion Is So Over The AI Hype Cycle

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.

From

Marketers

How Molson Coors Keeps Creative Effectiveness On Tap

For Molson Coors, creative effectiveness is about more than just generating buzz; ad creative needs to boost sales and improve brand health. Who cares how funny or award-winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […]

From

AdExchanger Talks

Healthy Growth In The Age Of AI

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

From

AI

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […]

From

AdExplainer

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […]

From

Marketers

Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo

Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […]

From

AdExchanger Talks

What Marketers Miss When Their Data Isn’t Inclusive

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.

From

Influencer Marketing

Meet Yeti Boo, the AI Bigfoot Helping KANE Footwear Rethink Influencer Marketing

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and storytelling.