Allison Schiff
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AI
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […]
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AdExchanger Talks
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
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Data-Driven Thinking
Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like […]
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Marketers
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s brand strategy and activation lead, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]
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AdExchanger Talks
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
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Marketers
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
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AdExchanger Talks
Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
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AdExchanger Talks
Programmatic Gets An Agentic Brain
People love pontificating about programmatic efficiency – and yet the industry continues to spend an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger […]
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AdExchanger Talks
Google’s Mass Arbitration Problem
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy and what a positive outcome could mean for claimants.
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AdExchanger Talks
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
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