Allison Schiff, Author at Chief Marketer

From Puppies To Programmatic To AI Agents

Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the future of our industry. Use promo code TWTALKS to save $100 on the cost of your ticket. Every major ad […]

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AI

Why Zeta Global Keeps Buying Companies, Including Two In Two Days

Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […]

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AdExchanger Talks

What Frogs And Socks Can Teach Us About AI Implementation

The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.

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AI

AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]

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AdExchanger Talks

Making AI Pay Its Way, With Cloudflare

What if AI companies had to pay publishers every time they used their content? Cloudflare’s Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.

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AI

PubX Raises $5 Million And Buys Digital Governance Startup Compliant

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […]

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AdExchanger Talks

Value Over Volume, With NYT’s Courtney Glaze

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.

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Data-Driven Thinking

Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like […]

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Marketers

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s brand strategy and activation lead, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]

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AdExchanger Talks

Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First

Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.

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