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Agencies
Campbell’s Partners with Whirlpool, Others for Holiday Promo
Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.
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Dialing Up Enrollment
The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as
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Motivating Out of the Box
With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient
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Phone Companies Push Harder to Get You to Switch
Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working
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Agencies
Yahoo Launches First-Ever Talent Show
Yahoo is on the search for some of America’s most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.
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U.S. Lags Behind Europe in Mobile Web Access
On Monday, comScore Networks released its findings from the comScore Mobile Tracking Study. The results indicated that 29% of European Internet users access the Web through mobile devices on a regular basis, while only…
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AOL to See Shrinkage and Possible Acquisition
Jonathan Miller, CEO of AOL, indicated last weekend in an interview with German newspaper Die Welt that the company would most likely shrink for the next two years as it makes its transition from a paid-subscription Internet…
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Video Games, Ads, and Nielsen
Sony’s PlayStation 3 is set to release in North America on November 17, in Japan on November 11, and in Europe during March of 2007. This is good news not only for gamers who are drooling over the highly anticipated gaming…
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Google Continues Dominance, Yahoo! Falters
September was a good month for Google’s search share. It increased its share by 1% from August, hitting the 45.1% mark, according to comScore qSearch. Nielsen//NetRatings was even more optimistic, indicating that…
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DigitalLife: Where the hard-core gamers and gadget geeks gather.
DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include…
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