Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies…

Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad…

A recent study conducted by BL Labs, the research arm of ad network BlueLithium, revealed some surprising information regarding behavioral ads and their performances in context and out of context.

According to a study called “Digi:Nation” conducted by the Harris polling institute along with the Guardian newspaper’s online edition, over a quarter of Web users in Britain have created their own blogs or Web sites. This is seen…

– Learn How You Can Incorporate RSS In Your Marketing
– Discover How Affiliates Can Use RSS To Generate Revenue
– Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program

Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed…

The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…

DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
Report Covers Seven Media, 19 Industry Categories, 30 Products &
Services

Neverblue Media Inc. foursome win BDC’s Young Entrepreneur Award for British Columbia

LashBack Launches CAN-SPAM Compliance Monitor
Email Marketing’s First Complete Compliance Service