Blues Redo
Kraft Foods is expanding the "I want the blues!" contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft's market
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Coming in next month’s PROMO
Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You'll find out in our December issue when our editors profile
Pepsi Targets Aussie Twentysomethings
SYDNEY - Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand's growth from 5 to 11 percent
Malling Betty
General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,
Beat This!
Whoever wins this one won't need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd's of London, Flycast Communications,
Dialing up Youth
Mervyn's California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In
Account-Specific Spotlight: Phoenix
Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94
The Source on Talent Searches
The Source, America's leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering
On the Net
Peapod Excitement! Peapod Inc., Skokie, IL, America's largest online grocery retailer, announced a multi-year national marketing agreement with Excite
Friendly Advice
Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge
