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Ten Trends for A New Year

February 1, 1999 | 

This year promises to be an interesting - if not exciting - one for marketers. A robust economy, low unemployment, and low interest rates are driving

Delivering the Punch Line

February 1, 1999 | 

It wasn't enough to make Clamato virtually clam free. The Mott's, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable

Bright and Baubly

January 1, 1999 | 

Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing

The Tyranny of Incompetence

January 1, 1999 | 

Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific

On the Net

January 1, 1999 | 

Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear

Who Can We Blame – Anyone?

January 1, 1999 | 

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Excellence As Needed

January 1, 1999 | 

TradeZone, Westport, CT, has started up a new division "dedicated to ensuring flawless execution of co-marketing programs." Called BackRoom, the new division

Click and Rent

January 1, 1999 | 

For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would

The Bear Comes Out

January 1, 1999 | 

The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,

HARLEY DAVIDSON

January 1, 1999 | 

The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning