Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.

The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test, […]

Microsoft will be the first to tell you that successfully implementing new technology means learning from your mistakes. That’s what Microsoft spent the last several years doing since the launch of Bing Chat, their first AI assistant in 2023. Their most recent iteration of Copilot, described as an “AI companion,” is a far cry from […]

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]

The rise of digital media offered the promise of paying for advertising based on definable, measurable impressions. Finally, decades of basing TV and radio advertising on limited survey models were coming to an end.  While surveys left advertisers with no insight into who was actually seeing their ads, the new digital advertising environment allowed advertisers […]

Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in programmatic advertising, is reverberating throughout the ad tech industry.  As Microsoft itself puts it: “Our commitment to more private and personalized advertising experiences for a conversational and agentic world is not achievable with the industry’s current DSP model and, therefore, it no longer […]

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following […]

Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR) North America, thinks so. Google DV360 adding Adelaide’s Attention Unit (AU) metric as an optimization signal is “going to be a game changer for us,” Zhu told […]

By Allyson Dietz, Senior Director of Product Marketing, TransUnion For years, marketers have been sold the dream that first-party data is the key to everything. Own the relationship. Build direct connections. Future-proof your business. As digital privacy concerns mounted and the demise of third-party cookies loomed, the message was clear: collect your own data, and […]

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?