One Simple Reason Differentiates Wal-Mart from all Others
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
Strategic
P&G’s Former CMO Jim Stengel on the Future of Marketing
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.
Business Moves at the Speed of Social
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
7 Ways to Develop Awesome Brand Advocates
Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.
Personal Data & Responsible Moodgeisting—How Do You Feel?
Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
Super Bowl Round-Up: Lexus’ Music Video, Bud Light & Pac-Man
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what's happening across all things Super Bowl marketing. Check out this week's latest headlines here.
Newcastle Brown Ale Stages Super Bowl Ambush
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
Successful Webinars Start with Content
Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.
