Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
Strategic
A Lesson in Social Marketing from Hollywood
Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.
Super Bowl Round-Up: Carnival Takes the Plunge, Doritos Ready to Crash
Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.
Anheuser-Busch Plans to Wow Super Bowl Fans Again
Anheuser-Busch made a memorable impact with its "Puppy Love" Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.
Kraft Sends 50 Marketers to CES? Are you There?
CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.
7 Benefits of Video Marketing
Check out these 7 top benefits of content marketing videos.
5 Big Brand CMO’s Face Tough Jobs Ahead
The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…
Three Game-Changing Content Marketing Highlights of 2014
Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically
Video Marketing to Go Prime Time in 2015
This article lays out 5 ways video will change the landscape, like video marketing becoming a strategic tool for lead generation and qualification.
McDonald’s Seeks Help Reaching Millennials
McDonald's wants to pull Millennials back into its restaurants and drive-thrus and it's looking for help.
