CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was…
We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
CM Weekly January 15, 2023 Like all brands within the spirits category, Johnnie Walker is accustomed to marketing around life’s celebratory cultural moments. But when it came to the emerging, disruptive culture of Web3 and collectible NFTs, the whisky maker lacked influence. “This was an area of culture that we really weren't playing in, and…
CM Weekly November 20, 2022 The results are in, folks. The winners of Chief Marketer’s 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing, were unveiled this week during a virtual celebration honoring the year’s programs across 40 different categories. The caliber of the work stunned our esteemed panel of judges,…
CM Weekly February 14, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…
CM Weekly February 13, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…
CM Weekly January 31, 2022 It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that…
CM Weekly January 30, 2022 It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that…