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CM Weekly 12.19.21

|  by Kaylee Hultgren

CM Weekly December 19, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing…

Five Technology Predictions for 2022

|  by Chief Marketer Staff

Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.

CM Weekly 9.26.21

|  by Kaylee Hultgren

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

CM Weekly 8.1.21

|  by Kaylee Hultgren

CM Weekly AUGUST 1, 2021 Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights…

CM Weekly 3.7.21

|  by Kaylee Hultgren

CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…





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