Check out these 12 different programs that successfully conquered Zoom fatigue.

CM Weekly December 20, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing…

CM Weekly December 19, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing…

Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.

We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

CM Weekly AUGUST 1, 2021 Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights…

Ways in which sports sponsorships are likely to show up this fall.