Year: 2025
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B-to-B Events
B-to-B Maximalism
We might thank Barbie for the shift from sad beige to unabashedly bold color play over the past two years. The practice has been seeping into every corner of the event landscape, most interestingly in business conference and trade show environments. This year, however, patterns and textures have joined the mix in what Pinterest and […]
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Programming
Syndeo Embarks on Cable Industry Documentary
You oughta be in pictures, cable. And the Syndeo Institute at the Cable Center is working to make it happen.
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Campaigns
The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand
The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.
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Sponsorships
12 Brand Experiences at the 2025 Miami Grand Prix
A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.
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Branding/Marketing
How Marketers Can Prepare for Telephone Consumer Protection Act (TCPA) Compliance
Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.
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Branding/Marketing
Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.
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CTV Roundup
Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?
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The Big Story
The AI Imperative Behind GroupM’s “Restructuring”
GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs.
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B-to-C Events
Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall
Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast […]
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B-to-C Events
The ‘Essence’ of Influence: Inside SheaMoisture’s First-ever International Brand Trip
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl […]
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