Topic

Year: 2025

  • Branding/Marketing

    PRNEWS Reveals the 2025 Platinum Awards Shortlist

    We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

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  • B-to-C Events

    Experiential Trend of the Week: Cinematic Campaigns

    Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have been capitalizing on the nostalgia, the eats and the viewing venues to drive trial, inspire learning, and immerse consumers in their favorite IP.   Idea: Scale-up the simplest of pleasures. Like popcorn. Free streaming service Pluto TV’s “Summer of Cinema” […]

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  • Data-Driven Thinking

    The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

    In ad tech, group thinking is the silent killer.  It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut.  Even The Trade Desk (TTD), arguably the […]

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  • Festivals & Fan Cons

    Podcast: EM Editors Take San Diego Comic-Con 2025

    San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at the convention center and across the city at off-site brand activations to celebrate the latest in comics, movies, TV and pop culture. The Event Marketer editors were on the ground to take it all in and bring our firsthand coverage […]

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  • The Big Story

    When The Trade Desk Dips, Ad Tech Drops

    Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]

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  • CTV Roundup

    LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences

    According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

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  • Programming

    NBA Sets Full Schedule

    The NBA schedule for 2025-26 season is out and a handy graphic released by the league explains how national games and key dates will be divided up among the outlets, which include three networks and two streamers.

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  • Branding/Marketing

    PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

    This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

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  • Cynsiders

    The Key to Measurement? Think Differently

    With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered an entrée size portion of takeaways in advance of his ScreenShift panel: “Rethinking Measurement for the AI Era”, taking place October 14th at City Winery. With Tameka Kee, SVP, Programming & Operations at CIMM joining the conversation, this will be a […]

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  • B-to-C Events

    Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend

    Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]

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