Year: 2025
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Cynsiders
The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying to sell us something. From the days of black-and-white soap operas (sponsored by actual soap) to late-night infomercials selling miracle knives that could cut through shoes, television has been laying the groundwork for transactional entertainment for decades. But now? Now […]
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Programming
How Telemundo’s New Sports FAST Fits World Cup Strategy
The 2026 FIFA World Cup isn’t the only reason for Telemundo’s new 24/7 sports-focused FAST channel, Deportes Ahora.
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Programming
Telemundo’s Live Sports Strategy Goes Beyond Soccer
While Telemundo is certainly proud of its soccer legacy, it’s also always looking to expand its horizons to other sports its audience wants to watch.
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Branding/Marketing
Are We in the Opposite of Cancel Culture?
When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
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B-to-C Events
How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback
It’s the year of the Disney throwback, and our millennial hearts are all in, from the release of “Freakier Friday” to the Jonas Brothers bringing out Demi Lovato for a “Camp Rock” reunion at MetLife Stadium. Nostalgia marketing is at the core of the first-ever Disney+ Throwback campaign, a summer-long celebration of ’90s and 2000s […]
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Branding/Marketing
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit.
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Shopper/Retail
Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear
Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.
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Branding/Marketing
Superman Just Needs a Good Publicist
In the most recent Superman film, smart PR strategy could have helped the Man of Steel.
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B-to-B Events
From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025
The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think. In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing […]
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Shopper/Retail
Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership
Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.
