Year: 2025
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Data-Driven Thinking
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […]
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Programming
ESPN Is WWE’s New Home, But Not For All Pay TV Subs
ESPN aired “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs had access to the event.
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Marketers
Best Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]
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Cynsiders
Beyond the Algorithm: Cultivating True Creativity in the Age of AI
By Amy Tucker, Co–Founder, Springboards AI, especially Large Language Models (LLMs), is no longer a fringe concept; it’s deeply embedded across industries, revolutionizing even the most creative sectors. While AI offers immense efficiency, we must critically examine its impact on the essence of creative output and guard against a descent into uniformity. Machine learning only […]
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B-to-B Events
10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz
As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows and experiential marketing. With previous event manager roles at Microsoft and AppsFlyer, she specializes in designing interactive, themed experiences that captivate audiences and drive meaningful engagement. Since joining Wiz, Ozeri has transformed the company’s trade show presence, turning […]
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Shopper/Retail
Best Buy Unveils ‘Store Takeover’ Ad Spots to Cater to Large Non-Endemic Advertisers
Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the chain’s retail media network.
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AdExchanger Talks
Shifting Gears, With The CMO Of Genesis Motor America
As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she’s analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic’s unique origin story, from astronaut hopeful to chief marketer.
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Programming
Free Channels Rising as Cordless News Destination
Cable news networks saw ratings boosts as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.
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B-to-C Events
The Brief: Football Manicures and ‘V.I.PEE’ Stalls
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.
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Crisis Management
Why Narrative Intelligence and GEO Are Redefining Reputation Risk
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.
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