Year: 2025
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CTV Roundup
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years.
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Branding/Marketing
PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.
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Cynsiders
Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder and CEO at revenue operations platform TVIQ. Ryan outlines the problem – and offers a solution. In CTV, it’s becoming standard practice for OEMs and streamers to take a significant share of publisher inventory. What impact does that have on […]
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B-to-C Events
Photo Tour: Inside the Family-friendly Lego x Nike ‘Built to Ball’ Experience
Bricks and kicks collided last weekend at Lego and Nike’s Built to Ball experience in New York, where EM was on-site to scope out the scene and toss a few layups inside the basketball-themed playground. The co-branded activation, hosted Sept. 12-14 on the pier at Brooklyn Bridge Park, showcased the new Nike x Lego set […]
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B-to-C Events
How a Viral Gen Z Hoodie Brand is Maximizing Signage on a Pop-up Tour
The Dandy Gas Station Tour activation is hard to miss. Peaches and pinks, checker patterns, retro serif fonts, and other eye candy, like a classic car or a branded bus parked out front, offer a no-filter experience for eager superfans who’ve lined up for exclusive merch and photo ops with the viral e-commerce clothing brand. […]
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B-to-C Events
Fashion Tailgates, Chaotic Bodegas, AI Newsstands: 10 Experiential NYFW 2025 Takeovers
Neutrals for fall? Groundbreaking… Brands broke out of the traditional warm color palette and cozy vibes for their activations during the Fall 2025 edition of New York Fashion Week. Instead, they leaned into off-beat collabs, bold designs, nostalgia and AI for experiences that had consumers waiting in lines to snag samples or catch glimpses of […]
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Marketers
Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP
For this week’s edition of the AdExchanger Commerce Media Newsletter, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior director of media” title. Loredo is a marketer. He spends Shipt’s own budgets […]
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Programming
Kimmel Flashpoint: Some Talking, Some Quiet as Censorship Claims Swirl
There has been plenty of venting on all sides over ABC’s decision to take “Jimmy Kimmel Live” off the air indefinitely and replacing it (at least for this week) with “Celebrity Family Feud.”
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AI
Unlocking The Connected Future: AdMonsters Sets the Roadmap to Publisher Growth at Sell Side Summit Austin 2025
AdMonsters announces the theme for Sell Side Summit Austin 2025: The Connected Future: Your Roadmap Back to Publisher Growth & Profitability. Join the sell-side community Nov. 2–4 to explore interoperability, revenue models, and sustainable strategies for publishers.
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AI
Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.
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