2025 - Page 40 of 156 - Chief Marketer

Experiential Trend of the Week: On Newsstands

“Extra! Extra! Read all about it!” hasn’t been shouted by street vendors in decades, but the nostalgia associated with classic newsstands continues to live on. Brands are incorporating newstalgic outdoor stalls into modern pop-ups with fresh, colorful takes that evoke a sense of time and place, and that replicate the material buzz of a headline-making […]

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Marketers

AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed

What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t […]

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Data-Driven Thinking

SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them

The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to deduplicate bid requests in pursuit of perfect supply-path optimization, all under TTD’s roof. This strategy shines a spotlight on SSPs, which are now […]

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Programming

Kimmel’s Back: What About Nexstar & Sinclair?

Jimmy Kimmel’s late-night show is coming back Tuesday night—but will broadcast station groups air it?

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Programming

Kimmel’s Back: What About Nexstar & Sinclair?

Jimmy Kimmel’s late-night show is coming back Tuesday night—but will broadcast station groups air it?

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Trade Shows

Five Eye-Catching Booth Product Displays from Vision Expo West

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas, Sept. 17-19, for the final time before Vision Expo becomes one annual event starting in Orlando, Florida, in 2026. Organized by the Vision Council and RX, this show always shines with style and bold design choices, along with advances in lens […]

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B-to-B Events

How Mars Veterinary Health is Making Green Sponsorship at VMX Grow

At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary conference and trade show, sustainability took center stage with Mars Veterinary Health’s sponsorship of the show’s Sustainability Hub and waste-sorting activations at the Orange County Convention Center. What started with a few recycling bins in 2022 has grown into a […]

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