Year: 2025
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B-to-C Events
Nine More Brands Popping up at College Campuses This Fall
Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […]
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Cynsiders
DPAA’s 2025 Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep dive into OOH, the annual DPAA will be going strong nearby. Barry Frey, President & CEO, DPAA (www.dpaaglobal.com), shares what to expect this year. Each year, the DPAA Video Everywhere Summit is where the media, marketing, and technology communities come […]
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The Big Story
The Trade Desk’s Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
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CTV Roundup
It’s Official: TiVo Is No Longer A DVR Company. What Now?
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?
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Crisis Management
PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America
This week’s PR Roundup reviews the first public appearance of the American Eagle CMO since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data.
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Digital
DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.
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Branding/Marketing
PRNEWS Announces the 2025 Platinum Award Winners
PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.
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B-to-B Events
Five Ways Webflow Reimagined its User Conference in the Service of ‘Play’
When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank […]
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Branding/Marketing
Colgate-Palmolive’s New Corporate Logo Is Employee Approved
The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.
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B-to-B Events
Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas
A farmer’s market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.
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