Year: 2025
-
Data-Driven Thinking
Less Is More: Why Excluding Audiences Leads To Stronger Campaigns
Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]
From
-
Programming
MLS, Apple TV+ Go Behind the Scenes in ‘Onside’
Apple and Major League Soccer signaled turning points when they signed a 10-year rights deal through 2032.
From
-
B-to-B Events
Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025
Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade show. Shoptalk 2025, a global event for retail and e-commerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-27, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top […]
From
-
Media Relations
When Making Your Pitch, Here’s What Journalists Value Most
There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.
From
-
Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
-
Decoder
What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media
For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits. It may signal a broader reckoning with how power is wielded in retail media today.
From
-
AdExchanger Talks
‘Real-Time Creativity,’ With Brandtech CEO David Jones
To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.”
From
-
Data-Driven Thinking
The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]
From
-
Marketers
Keeping It Simple At The 2025 ANA Media Conference
Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.
From
-
Branding/Marketing
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
From
