Year: 2025
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B-to-C Events
Hosting a Skincare Activation? Steal These Eight Tactics
Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, […]
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B-to-B Events
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
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Digital & Technology
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less
We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.
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Most Read
‘Mr. Wonderful’ shares his top marketing tips at Shoptalk
Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk. After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]
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Crisis Management
How to Leverage LLMs for Brand Reputation and Crisis Management
Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.
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B-to-B Events
Scientific Methods
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the […]
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Programming
New York Minute: YES, Comcast Spar Over Carriage Standstill
Carriage negotiations involving YES Network and Comcast were the talk of NYC over the weekend, and the battle over a new deal has grabbed the attention of some big names beyond the five boroughs.
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Programming
UFL Kicks Off Second Season
Year two of the United Football League got underway this weekend in a sign that maybe spring football has a place in the sports ecosystem after all.
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Cynsiders
To Better Address Challenges, Look To The Consumer
By Bill Livek, Co–Founder, Tenetic NAB 2025 is highlighting the impact of AI in advertising, the creator economy, sports programming and streaming. All, important challenges/opportunities for the industry. But equal focus should be placed on the consumer. Ultimately, success – for both publishers and advertisers – is dependent on making advertising work better. It […]
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Data & Analytics
Boathouse CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy
Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations.
