Year: 2014
-
Mobile
2015 Mobile Trends to Watch
Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.
-
Agencies
100% Pure’s Predictive Success
Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.
-
Agencies
Bollman Hat Co. & Cloud-Based Optimization
Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.
-
Data & Analytics
What Data Modeling Approach Is Best For You?
There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.
-
-
Agencies
Target’s New Mobile App Maps Stores
Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.
-
Agencies
What You Can Learn from Phone Calls
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?
-
Agencies
Five Ways to Win Customer Loyalty
Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.
-
Agencies
From Mobile Apps to Mobile Engagement in Three Steps
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
-
Agencies
7 Costly Marketing Automation Mistakes
Costly mistakes that can turn automation from a growth engine into a cost center.
