Year: 2014
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Mobile
Boosting Push Messaging Potential with Segmentation
If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.
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Email
Emails We Love: Parting of the Ways
How painless—or painful—is your company’s email unsubscribe process for consumers?
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Agencies
Shoppers Still Spending Bulk of Holiday Budget In-Store
The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.
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Agencies
Get Ready for the Shift to Contextual Marketing
While marketers may still track spend across channels, the shift toward contextual marketing is real.
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Agencies
How Jessica Alba Launched the Honest Company
When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.
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Agencies
Marriott’s Next Destination? Snapchat
Learn the plan behind Marriott’s new Global Content Studio.
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Agencies
Expedia Markets Flights Based on ‘Happiness’ Index
“Happiness” isn’t a term many passengers use to describe their air travel experience.
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Data & Analytics
Waging the War for Data Science Talent
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.
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Agencies
Successfully Navigating a Rebrand
No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.
