Year: 2014
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Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.
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Agencies
Chief Marketer Listline Nov. 24
Lists featured this week include American Mint and Carousel Checks.
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Agencies
Old Spaghetti Factory Gets Local With Social
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
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Agencies
Reviews Help Friskies SEO Performance
Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.
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Agencies
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
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Digital
Video and B2B Lead Gen
Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.
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Agencies
Online Marketing for Millenials
Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.
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Social
What’s Hot in Social Marketing
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
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Social
Black Friday and Social Campaigns
A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
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Digital
Dun & Bradstreet’s Digital Transformation
Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.
