Year: 2014
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Data & Analytics
Trade Show Marketing Do’s & Don’ts: Ways to Annoy Your Prospects
Think you know how to behave in an exhibit hall? Check out these tips from B2B experts on trade show etiquette.
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Agencies
Old Bay Expands to Craft Beer, the Freezer and New Partners
Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.
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Digital
5 Vine Videos for Your Enjoyment and Entertainment
ReelSEO has released its latest round of 5 Vine videos for us to enjoy and maybe steal a few ideas from.
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LeBron James: 5 Lifestyle Principles for Marketing Success
Out of numerous sponsorship opportunities, LeBron James has made marketing gold. He shares five key strategies we can all apply for marketing success.
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Agencies
25 Takeaways for Killer Mobile Marketing: Infographic
Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.
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VF Corp. Shares Two Systems to Measure ROI
A few ideas to steal here from VF Corp. on ways to measure ROI.
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Heavy Hitters on the 2020 Advertising Landscape
Five high-level marketers share there thoughts on where advertising and marketing will be headed in 2020. Thought-provoking perspectives here.
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Agencies
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
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Agencies
3 Tips for Capitalizing on Mobile Messaging
There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.
