Year: 2014
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Agencies
2014 Top Shops Call for Applications
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
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Digital
Demystifying Programmatic Buying
It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.
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Email
A Look at David’s Bridal’s Digital Marketing Trousseau
As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.
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Digital
Best Practices for Video Content Marketing
Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.
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IBM Summit Focuses on ‘Human-Centric’ Thinking
A look inside IBM’s annual Smarter Commerce Global Summit.
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Social
3 Tips to Bring Life Back to those Old YouTube Videos
A lot of effort goes into producing YouTube videos for marketing. Don’t let that work go to waste. These 3 tips can breath new life into dated videos.
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Data & Analytics
Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues
This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
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Social
Change Consumer Behavior with Social Peer Pressure
Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.
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Social
Separating Social Media Fact from Fiction: Slide Show
Sparks & Honey offers a slide show and a simple way to untangle social media fact from fiction.
