Year: 2014
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Agencies
New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers
This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.
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Deploying and Investing in Tech
New SiriusDecisions research shows more companies are investing in marketing technology, with web and marketing analytics tech being the two most popular solutions being deployed.
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Digital
5 Tips to Deliver a Killer Video Marketing Experience
Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.
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Agencies
Why Keeping Your Data Clean Can Help the Environment
Keeping your data clean can not only improve marketing ROI—it can help the environment as well.
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Agencies
5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget
Here are five ways to improve engagement with fans during the FIFA World Cup.
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Digital
Factors Influencing Digital Marketing Budgets
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
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Data & Analytics
SiriusDecisions Summit Focuses on B2B Growth
SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.
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Agencies
5 Ways to Befriend Your CFO
So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?
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Agencies
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
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Agencies
Chief Marketer Listline May 27
Lists featured this week include Acacia PIP and Madovor Media.
