Topic

Year: 2014

  • Agencies

    Brand Champions Boost General Mills

    Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.

  • Agencies

    Mobile Viewers Feel Haptic Technology

    You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

  • Agencies

    Marketers Need a Better View of the Customer Journey: ANA

    Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

  • Agencies

    Using Marketing Automation Intelligently

    With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

  • Social

    Avoiding Social Media Pitfalls

    Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

  • Email

    Newsletters Top Promo Marketing in B2B Email

    A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

  • Digital

    Repurposing SEO Content

    Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.

  • Digital

    2015 Search Marketing Trends

    Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

  • Acquisition

    4 Tips for Selling to CMOs

    Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

  • Back to School for CMOs

    Chief marketing officers need to be on top of industry trends and technology, so in an effort to help them get the most from their teams, IBM and The Wharton School of U. Penn announced a new CMO education program to bridge the gap between traditional, digital and data-driven marketing.